MyTSV (stylized as MyTSV.com, full name My Trusted Services Videos) is an American video-based local business directory headquartered in Deerfield, Illinois, serving the Chicago metropolitan area and the state of Illinois. Launched in November 2025, the platform combines verified business listings with embedded video content, positioning itself as the first directory in the United States built primarily around video rather than text and star ratings.[1][3] The company operates a dedicated production facility, MyTSV Studio, in Wheeling, Illinois, and offers services including studio interviews, video production, local search engine optimization (SEO), press release distribution, and long-form research articles for client businesses.[5]

MyTSV was co-founded by Eugene (Evgeny) Kolkevich, who serves as Chief Executive Officer, and Aybek Izzatov, who serves as Co-Founder and Business Manager.[7]

Contents

1.History

2.Business model

3.MyTSV Studio

4.Platform and technology

5.Leadership

6.Reception and industry context

7.References

1. History

MyTSV was founded in the Chicagoland area and publicly launched on November 12, 2025, with a national announcement distributed via PRNewswire.[3][4] At launch, the company described itself as the first platform to integrate video content directly into verified local business listings, aiming to move consumers away from what it characterized as unreliable, text-based star ratings toward video-based introductions to service providers.[3]

In the months following launch, MyTSV expanded its client base across categories including health and wellness, home services, real estate, automotive, and legal services, and began publishing SEO-oriented blog content and press releases on behalf of client businesses.[2][7]

In May 2026, the company announced the opening of MyTSV Studio, a dedicated interview production facility in Wheeling, Illinois, expanding the business from a listings directory into a full-service video production company.[5][6]

2. Business model

MyTSV generates revenue primarily through premium business listings, which include an embedded video profile alongside standard directory data such as name, address, and phone number (NAP) information.[3] The company markets video listings as a driver of on-site engagement metrics such as dwell time and click-through rate, which it argues are factors in local search ranking performance.[3]

Beyond listings, MyTSV offers a tier of premium services for client businesses, including:

Studio-produced interview videos

Custom video production and editing

Press release writing and distribution

Long-form, research-backed articles published on the MyTSV blog

Local SEO support, including citation building and structured data

The directory covers a broad range of industries, including medical and wellness practices, real estate, construction, plumbing, automotive services, and retail.[3][7]

3. MyTSV Studio

MyTSV Studio is the company's video production division, based in Wheeling, Illinois. It was launched in May 2026 to address what the company calls a "visibility gap" affecting small and mid-sized businesses that lack access to professional media production.[5][6] According to the launch announcement, a single professionally produced corporate video in the Chicago market can cost between $5,000 and over $15,000 through traditional production companies, a price point the studio was designed to make more accessible to local businesses and nonprofit organizations.[6]

MyTSV Studio provides full-service interview production, including pre-interview research, 4K filming, professional lighting and audio, editing, and distribution of finished content across YouTube, Instagram, TikTok, Facebook, LinkedIn, and the MyTSV platform itself.[5] The studio positions the video interview as the centerpiece of a broader content package, which typically also includes an SEO-focused article and press release derived from the same interview.[6]

While available to for-profit businesses across sectors such as healthcare, legal services, and retail, the studio has also marketed its services to nonprofit organizations, citing their reliance on emotionally resonant storytelling to reach donors and volunteers on limited budgets.[6]

4. Platform and technology

The MyTSV website is built on the Next.js web framework. The company has invested in technical SEO infrastructure, including structured data (JSON-LD) markup, dynamic XML sitemaps generated from its business and content databases, and canonical tagging, to support discoverability of its video listings and blog content in search engines.

The platform organizes content into several categories, including business video listings, blog articles, and static informational pages, each represented separately within the site's sitemap architecture.

5. Leadership

Eugene (Evgeny) Kolkevich — Chief Executive Officer and Co-Founder[7]

Aybek Izzatov — Co-Founder and Business Manager[5][7]

As of mid-2026, Crunchbase listed the company's headcount at 11–50 employees.[7]

6. Reception and industry context

MyTSV entered the local directory market at a time when video has become an increasingly prominent factor in local business marketing and search visibility. Industry commentary accompanying the MyTSV Studio launch noted that video content tends to increase visitor dwell time on websites, a metric associated with improved search rankings, and that video is more easily shared across social platforms than text-based reviews.[6]

The company has been covered by trade and business press outlets including PRNewswire, EIN Presswire, and Crunchbase, and has been referenced in client-published announcements, such as expansion news from Chicago-area partners like LipoMassage Chicago.[2][7]

7. References

MyTSV. "MyTSV — Video Business Directory." mytsv.com.

"Lipomassage Chicago Expands: New Riverwoods Location." LipomassageChicago.com, January 2026.

"MYTSV.COM Launches Nation's First Video-Focused Business Directory, Revolutionizing Local Search With Trust and Transparency." PRNewswire, November 12, 2025.

Same release as above, distributed via Internet Newswire, November 12, 2025.

"MyTSV Video Platform Launches Professional Interview Studio to Help Local Businesses Build Trust and Visibility." PRNewswire, May 28, 2026.

"MyTSV Studio Launches to Give Local Businesses a Digital Voice." BriefGlance.com, May 28, 2026.

"MYTSV - Crunchbase Company Profile & Funding." Crunchbase.com, accessed July 2026.

This article was prepared for the MyTSV blog using publicly available company announcements and third-party coverage as of July 2026.

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MyTSV (stylized as MyTSV.com, full name My Trusted Services Videos) is an American video-based local business directory

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